Redbull Editions

Instagram your inspiration, red, silver or blue to claim a can.




We Are Social


  • Project & Client management
  • Creative direction
  • UX wireframing & A/B testing
  • Design & development
  • Back-end dev. Instagram API and admin user interface.
  • Deployment to servers

Project summary

We designed and developed this Redbull microsite for it to be completely responsive on all major mobile and tablet devices. Interaction with the Instagram API for all data requests by our back-end developers who specialise in social media API's.

Instagram your inspiration in Red, Silver or Blue to claim a can. Below is a small get started instruction outline of how the site works and integrates with Instagram.

  • Shoot & Upload: Upload your most creative red, blue or silver photo to Instagram.
  • Tag & Share Tag your Instagrams with @RedBullUK and either #rededitionplease #silvereditionplease or #blueditionplease in your caption.
  • Claim a can: If your Instagram makes our gallery we will be in touch with details of how to claim your Red Bull Edition.
  • Give your Instagram Wings: The most inspiring Instagrams as chosen by our editors will be exhibited in cities across the UK.


HTML5, CSS3, jQuery, PHP, Instagram API, Grunt, Bourbon + Neat responsive grid, Fully responsive.

Redbull Editions

Slam Dunk Digital